So my co-founder and I launched Krib in late November 2016 during the SITEX exhibition. The weeks that preceeded and followed from the launch can only be described as hectic, exhilarating, at times nerve-wracking (as complaints or unruly users started using the app), and interspersed with some downtime as I took a break overseas.
Launching an app can be as easy as clicking 'publish' on Google Play or Apple Store, or as complicated as running a launch party with celebrities and fireworks. Fortunately, my investor got us connected to the folks at the SITF, so we scored a booth at the annual IT show. In the four days that followed, it was almost non-stop screaming out the product pitch to anyone who found him or herself unfortunately passing by the booth, from 10am in the morning to 9pm at night. Make me repeat the pitch from memory, I double-dare you.
A month after the event, we're seeing gradual installs and user signups, which was encouraging given the limited marketing budget and the uncertainty of how the public would react to the product. At slightly past 200 downloads, it would seem like people might actually want to check the app out for real!
Nevertheless, it's just a month, and I've got the whole of 2017 to make the growth numbers go BOOM. Not just a whimpering boom, but a massive, ear-shattering explosion of signups... or I'll have to figure things out again.
So here's to 2017. Here's to hard work, good luck, and building an amazing product that I'm absolutely proud of.
About this blog
Mostly startup and tech stuff. An occasional rant or two. Travel-related articles are published on my other blog.