If you’re really doing social media for a business, it pays to invest in a management tool. Social media is the billboard of our times. It's where people hang out, where businesses get ,most views and awareness. It's a surprise if anyone still thinks social media is 'just a fad'.
So, is it worth the subscription price to get a fully featured social media platform? First, it helps in scheduling posts. I run a startup, and based on previous research on the profiles of social media users in Singapore, the ideal time for posts to appear is around 7–8pm, when everyone is heading back from work, and browsing on their mobile phones. I probably won’t be in office at 8pm just to push my 120 character post out… so a social media tool can do it for me.
The next advantage is its support of multiple social media channels. So Facebook Pages allow me to schedule posts. But what about Twitter? Google+? Instagram? LinkedIn? In just a single click, I can get the same post out on all these channels, at a scheduled time, and without logging into different websites to get that done.
The third advantage is analytics. Is a post working well for my business? Are people engaging with it? Sure, different social media channels have their native analytics tools. But in a single platform, I get all the analytics available, and I can compare which platform works best on which post. All these matter - so I know I need to do more career-centric posts on LinkedIn, maybe a more lifestyle slant on Facebook, and customer-service posts on Twitter… If I had to analyse each channel independently, I would have more difficulty to get these insights.
In my career, I’ve used Hootsuite, Buffer and Oracle Social as my social media management platforms. Different budget will define which tools will be best suited for your business, or even your personal profile!
About this blog
Mostly startup and tech stuff. An occasional rant or two. Travel-related articles are published on my other blog.