I don't claim to be an expert on SEO, or digital marketing for that matter. Numbers scare me, as do weird acronyms like CTA, CPC and PPC. But I've learnt a fair bit over the past years, and someone recently asked a good question that I thought I can share here as well.
Creating a website is pretty easy these days, and everyone I know has, or wants to start, a website to sell one thing or another (I'm not getting into the marketplace vs your own website debate here). But after spending 1 week building the homepage, some listing pages and a contact us page... *silence*
It seems the statistics were wrong. No one IS on the internet.
Eventually, they hear of this thing called SEO, which is important to be #1 on Google and make me a million dollars fast like Gary Vaynerchuk or Tim Feriss. And they read and find out there's this whole hidden world about lead generation and SEO and SEM and building brand awareness and backlinks and everything oh my god how did I not learn all these in school! And then they start asking for help. I know... cos I was one of them.
So I'm glad someone asked me the same thing. Specifically, three questions.
What are the 3 greatest SEO strategies for lead generation?
In my opinion, the way to get leads organically is to go to the big digital world and hustle. That means being active on comment threads, forums, social media and discussion sites, deftly navigating around trolls and spam reporters.
Practically, it means:
What should a business do to effectively get incoming leads to their website?
In the short term, run an effective and targeted marketing campaign. Unless you can afford the time, paying a bit of money might get a lot of money in return. But do it with the time-tested SEO strategies, e.g. build quality landing pages, stick to the right keywords consistently, make sure there’s a clear CTA etc.
Yes, that's the hard work and patience that needs to go in to get the job done right.
What SEO mistakes should be avoided at any cost if you want to get leads?
Buy backlinks. Urgh it isn’t the 1990s anymore. Google punishes websites for doing it, and it really isn't worth the penalty, since it takes you further than where you were before.
On the flip side, it IS a good way to sabotage your competitors eh? Hmm...
About this blog
Mostly startup and tech stuff. An occasional rant or two. Travel-related articles are published on my other blog.