Part of my launch strategy for Krib involves reaching out to journalists and hope for some love. A press release is the 'official' way to get their attention, through the formal announcement of something major, and hoping they'll see something in the app that warrants their attention.
The tough part is getting their attention. In a busy world where everyone is suffering from information overload, journalists are inundated with hundreds of press releases everyday. My challenge is therefore to stand out from the other articles, screaming READ ME in golden rainbow colours and still keeping it newsworthy and factual.
While I'm learning the finer nuances of writing a press release, here's some useful pointers I gathered from the internet so far, within the format of a standard press release.
Format of a Press Release
Writing a good press release is a balance between making it a convincing sales pitch without sounding like one, and putting sufficient facts and figures without sounding like a textbook. Check back in a few weeks time, and I hope to share Krib's first press release experience here!
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Mostly startup and tech stuff. An occasional rant or two. Travel-related articles are published on my other blog.