Having built a career in IT project management and digital marketing, followed by co-founding a tech startup, I’ve gained a fair bit of skills and hands-on experience in everything from product development to program management, and both offline and online marketing and sales.

This is a short summary of the skills I’ve developed over the years.

Digital Marketing

  • Search engine marketing (e.g. Google AdWords)
  • Social media marketing (e.g. Facebook Ads, Twitter Ads)
  • Search engine optimisation (both on-site and off-site techniques)
  • Platforms (Facebook Business Manager, Oracle Social, Buffer, Hootsuite, Twitter Ad Platform, YouTube)
  • Analytics (Google Analytics, SocialBakers, native analytics platforms for social media channels)

Web Development

  • Content management system (WordPress, Weebly)
  • Web development using HTML / CSS
  • Setup and integration of Google Tag Manager
  • Setup and integration of third party tools (live chat, heatmaps, exit intents, e-mail campaign management)

Business strategy

  • Development of social media policy
  • Online community engagement strategy
  • Employee training programs

Programming Languages

  • General purpose languages (Java, C, C++, Python, Android development)
  • Web development (HTML, CSS, Javascript)

Other skills

  • Languages spoken (English, Chinese, basic Cantonese, basic German)
  • Office / Design software (Microsoft Excel, Word, PowerPoint, Adobe Photoshop, Illustrator, InDesign)
  • Public speaking and training (Certified trainer for the People’s Association)
  • Photography