Skills

Personal website of a digital marketer and photography enthusiast.

Having built a career in IT project management and digital marketing, followed by co-founding a tech startup, I've gained a fair bit of skills and hands-on experience in everything from product development to program management, and both offline and online marketing and sales.

This is a short summary of the skills I've developed over the years.

Digital Marketing

  • Search engine marketing (e.g. Google AdWords)
  • Social media marketing (e.g. Facebook Ads, Twitter Ads)
  • Search engine optimisation (both on-site and off-site techniques)
  • Platforms (Facebook Business Manager, Oracle Social, Buffer, Hootsuite, Twitter Ad Platform, YouTube)
  • Analytics (Google Analytics, SocialBakers, native analytics platforms for social media channels)

Web Development

  • Content management system (WordPress, Weebly)
  • Web development using HTML / CSS
  • Setup and integration of Google Tag Manager
  • Setup and integration of third party tools (live chat, heatmaps, exit intents, e-mail campaign management)

Business strategy

  • Development of social media policy
  • Online community engagement strategy
  • Employee training programs

Programming Languages

  • General purpose languages (Java, C, C++, Python, Android development)
  • Web development (HTML, CSS, Javascript)

Other skills

  • Languages spoken (English, Chinese, basic Cantonese, basic German)
  • Office / Design software (Microsoft Excel, Word, PowerPoint, Adobe Photoshop, Illustrator, InDesign)
  • Public speaking and training (Certified trainer for the People's Association)
  • Photography

DIGITAL MARKETING

Having built my digital marketing career in a couple of financial institutions and a start-up, I'm can run campaigns for organisations of all sizes and complexity.

Search Engine Marketing

Plan and execute Google AdWords campaigns, followed by campaign analysis and optimisation.

Social Media Marketing

Plan and execute Facebook Ad campaigns, followed by campaign analysis and optimisation.

Search Engine Optimisation

On-site and off-site SEO review and execution, including speed optimisation, keyword analysis and content creation.

Platforms

I've used these platforms: Facebook Business Manager, Oracle Social, Buffer, Hootsuite, Twitter Ad Platform, YouTube.. and more!

Analytics

Review your campaign performance with Google Analytics, SocialBakers and native analytics platforms for social media channels.

WEB DEVELOPMENT

I build websites using WordPress or Weebly, plus customisation in HTML and CSS.

Content Management System

I build websites using WordPress (more advanced) or Weebly (easy to self-manage).

Google Tag Manager

Integrate Google Tag Manager container and manage all HTML plugins via the platform.

Integration Of Third Party Tools

Set up and run live chat widgets, heatmaps, exit intents, e-mail campaign management and more.

BUSINESS STRATEGY

I'm more than a digital marketer. As a business owner, I'll help you drive your business objectives in comprehensive campaigns.

Development Of Social Media Policy

Develop and update social media policies for internal employees and external engagement.

Online Community Engagement Strategy

Speak to your customers online with a singular tone of voice.

Employee Training Programs

Create and run training courses to educate employees on social media publishing and engagement best practices.